Privacy Policy

Privacy Notice

At MUCHV Jewellery, we are committed to respecting your privacy. This Privacy Policy is here to inform you about how we collect, use and protect personal data about you. It sets out how we comply with the data protection laws and what your rights are.

We are MUCHV of MUCHV, 18 St Owen Street Hereford HR1 2PL United Kingdom and we are a Data Controller registered with the UK Information Commissioner’s Office with registration number A8718142. 

If you have any questions in regards to your personal data and how it may be used by MUCHV, please do not hesitate to contact us by email on and/or by post at MUCHV Data Queries, 18 St Owen Street Hereford HR1 2PL United Kingdom.


When you purchase something from our website, as part of the buying and selling process, we collect the personal information you give us such as your name, address, mobile phone number and email address. Without this information, we would not be able to process your order.

When you browse our website, we also automatically receive your computer internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

With your permission, we may send you emails or SMS about our store only, new products and other updates. You have the right to opt-out at any time.

We will only keep your data for as long as is necessary to operate our business. You can request to see the information we hold about you at any time by contacting 

You also have the right to ask us to remove the data we hold about you.

We do not sell your data to third parties.

References to we, our or us in this Privacy Policy are references to MUCHV.

This Privacy Policy provides details about:

  • What personal data we collect
  • Where we collect your personal data from
  • Who we share your personal data with
  • How we protect your personal data and privacy
  • How long we keep your personal data for
  • Your rights
  • Changes to this notice
  • How to contact us


The personal information we collect about you includes the following:

  • Your Details: name, email address, billing address, shipping address(es), mobile phone number
  • Your Transactions: orders numbers, products purchased, discounts used, gift cards used, communications regarding orders
  • Technical Information: Your IP address, password (encrypted), dates and times of logins
  • Marketing Preferences: the options you set for receiving marketing communications
  • Competitions: Any information you provide in regards to competitions and surveys
  • Correspondence: Any communication with Customer Service
  • Identification Information: such as your passport and other official identification details, information from a third-party money laundering check provider, Companies House information and your national insurance number.
  • Online Browsing: activities on our Website including which items you store in your shopping cart.


From You

We may collect your personal data directly or indirectly from you, for example when you:

  • set up an online account on our Website and /or purchase products from us
  • communicate with us regarding our Website or services, to ask a question, report a problem or for any other reason
  • participate in one of our competitions
  • enquire about a vacancy or apply to become an employee of ours
  • enquire about and/or become one of our content contributors
  • raise a query, complaint, claim, legal dispute on behalf of yourself or the organisation you work for

Third Parties

We may also collect personal data from third parties who have your consent including:

  • professional bodies
  • social media platforms including Instagram, Facebook, YouTube, Twitter or Tik Tok 
  • credit reference agencies including those which carry out data cleansing services
  • organisations who carry out research and analysis
  • our professional advisors including lawyers, accountants and other advisors
  • your professional advisors including lawyers, accountants and other advisors
  • Government, local authorities or relevant regulators

Where you have given us your consent to use your personal data in a particular manner, you have the right to withdraw this consent at any time, which you may do by contacting us by emailing or by post: MUCHV Data Consent, 18 St Owen Street Hereford HR1 2PL. We will generally only process your personal data based on your consent in relation to direct marketing or in relation to the processing of data relating to criminal convictions and offences.

The withdrawal of your consent will not affect any use of the data made before you withdraw your consent and we may still be entitled to hold and process the relevant personal data to the extent that we are entitled to do so on a basis other than your consent.  Withdrawing consent may also have the same effects as not providing the information in the first place, for example we may no longer be able to provide marketing information to you.

We may anonymise and aggregate any of the personal data we hold (so that it does not identify you).  We may use anonymised and aggregated information for purposes that include testing our IT systems, research, data analysis, improving our site and developing new products and services and for any other purpose.

Under current legislation, you have certain mandatory rights regarding your data. You will have the right to:

  • Request a copy of the personal data we hold about you
  • Request any of the personal data we hold about you to be corrected
  • Request your personal data to deleted if it is of no longer legally or operationally required
  • Object to your data being used for profiling

If you wish to exercise any of the above rights please contact us by email, or by post at: Muchv Consent, 18 St Owen Street Hereford HR1 2PL, United Kingdom

Personalisation and Automated Decision Making

If you visit our Website, you may notice personalised banner adverts for our Website whilst browsing websites of other companies.  Any banner advertisements you see will relate to your browsing activity on our website from your computer or other devices. 

These advertisements are provided by us via external market leading specialist providers using techniques such as pixels, web beacons, ad tags, mobile identifiers and ‘cookies’ placed on your computer or other devices.  To stop seeing our advertisements, you can remove or disable cookies at any time. Please see our Cookie Policy for further information on how it can be achieved.

We may analyse your browsing and purchasing activity online and your responses to marketing communications.  The results of this analysis, together with other demographic data, allow us to decide what marketing communications are suitable for you and to ensure that we contact you with information on products, services, events and offers that are tailored and relevant to you.  To do so, we use software and other technology for automated decision making.

This allows us to provide more personalised services and experiences, we may review personal data held by external social media platform providers about you, such as the personal data available on social media platforms such as Twitter, Instagram, YouTube, Twitter and Facebook. 

We aim to update you about products and services which are of interest and relevance to you as an individual. To help us do this, we process personal data by profiling and segmenting, identifying what our customers like and ensuring messages we send them are relevant based on their demographics, interests, purchase behaviour, online web browsing activity and engagement with previous communications. We may also use your personal data to exclude you from communications which we feel are irrelevant to you.

Another example of how we may tailor our communications with you is that we may group individuals with similar interests using this data so we can send them product news or promotional offers that are relevant to that shared interest.

If you wish to opt out of some automated processing, including profiling, please contact us by email, or by post at: Muchv Consent, 18 St Owen Street Hereford HR1 2PL United Kingdom


Our Website uses cookies to capture personal data such as the browsing and purchasing behaviours of people who visit our Website including the pages viewed, products purchased and the actions they took around our Website.

We currently use a cookies tool on our Website which relies on implied consent of users.  In recognition of the fact that the implementation date for the revised e-Privacy Regulation remains unknown, we are taking reasonable steps now to align our use of cookies to the standard of consent required by the General Data Protection Regulation.

We are in the process of updating the tool which, by default, requires explicit opt in action by users of our Website. This will apply to the non-necessary cookies. We will ensure any necessary cookies for functionality and security are marked so that they are not deleted by the tool.

You can find more detailed information about this in our Cookie Policy. 


The third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

For example we might share your data with our logistics partners, payment partners, courier companies and fulfilment centres in order to process and distribute your order.

We also share information with companies who help us to tailor your shopping experience. These include social media platforms, marketing and advertising services. We do not share your personal details with these organisations but we do share the data of your product viewing and purchase history to help us make better recommendations for you on marketing channels.

We may also share your personal data with the following third parties:

  • Our professional advisors including lawyers, accountants and other advisors
  • Your professional advisors including lawyers, accountants and other advisors
  • Credit reference agencies and other identification agencies so that we can verify your identity
  • Organisations who carry out research, analysis and/or data cleansing services.
  • Governmental bodies, regulators, law enforcement agencies, security services, courts/tribunals and insurers including where we are required to do so in order to comply with our legal obligations and the administration of justice.


Klarna Bank AB (publ) (“Klarna”) uses cookies to recognize the user’s device for the purpose of providing personalized advertising of Klarna products the next time the user will browse a merchant website offering Klarna products, and for analytics purposes.

Persistent marketing and analytics cookies

These cookies contain a unique user ID which will enable Klarna to recognize the user’s device the next time that user returns to a merchant using Klarna’s services. These are persistent cookies, stored on the device for a period of up to 540 days as of the last interaction with Klarna, or until they are deleted and allow Klarna (i) to show personalized marketing of Klarna products, including credit promotions to the user, and (ii) to perform analytics of the user behaviour.

By connecting the unique user ID stored in the cookie on the device to the information Klarna has about the user, Klarna will be able to recognize the user of that device. The information Klarna collects through the cookies is not shared with any third party.

About Klarna

Klarna Bank AB (publ) is subject to Swedish Data Protection legislation, and is the data controller for the purpose of processing the personal data as described above. Klarna has a data protection officer and a team consisting of personal data experts. Klarna also has a customer service team handling questions relating to personal data. You are welcome to contact Klarna at Please visit for more information about Klarna, and how Klarna processes personal data.


At MUCHV, we are committed to keeping your personal data safe and secure and so we have numerous security measures in place to protect the loss, misuse and alteration of information under our control.  These security measures include: 

  • encryption of personal data
  • regular cyber security assessments of all service providers who may handle your personal data
  • regular planning to ensure we are ready to respond to cyber security attacks and data security incidents
  • security controls which protect our IT systems infrastructure and our premises from external attack and unauthorised access
  • internal policies setting out our data security rules for our staff

We take data security very seriously and will use all reasonable endeavours to protect the integrity and security of the personal data we collect about you.


We will not retain your personal data for longer than necessary for the purpose for which it has been obtained and afterwards for as long as there is any risk of a potential claim, which will be dependent upon the limitation period for the particular type of claim.

Various laws, accounting and regulatory requirements applicable to us also require us to retain certain records for specific amounts of time. In relation to your personal data, we will hold this only for so long as we require that personal data for legal or regulatory reasons or for legitimate organisational purposes. We will not keep your data for longer than is necessary for the purposes for which we collect them.

It is important to ensure that the personal data we hold about you is accurate and up-to-date, and you should always let us know if anything changes, for example if you move address or change your phone number or email address. 

If you wish to make updates to the data we hold about you please contact us by email, or by post at: Muchv Consent, Veloshop, 18, St. Owen Street Hereford, HR1 2PL, United Kingdom


You have the following rights in relation to your personal data:

  • Request a copy of the personal data we hold about you
  • Request any of the personal data we hold about you to be corrected
  • Request your personal data to deleted if it is of no longer legally or operationally required
  • Object to your data being used for profiling

If you wish to exercise any of the above rights please contact us by email, or by post at: Muchv Consent,18 St Owen Street Hereford HR1 2PL, United Kingdom

Whilst this Notice sets out a general summary of your legal rights in respect of personal data, this is a very complex area of law. More information about your legal rights can be found on the Information Commissioner’s website at

You have the right to lodge a complaint with the Information Commissioner’s Office at Wycliffe House, Water Lane, Wilmslow, SK9 5AF, United Kingdom if you believe we have not handled your personal data in accordance with the law. Further information, including contact details, is available at


We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.


If you have any questions or would like to make a complaint in connection with the information we hold about you, please email or write to us at MUCHV Data Queries, 18 St Owen Street Hereford HR1 2PL, United Kingdom.

Version 16h March 2021